|HISTORY OF THE CORNWALL CHEESE AND BUTTER BOARD|
|In a cool compartment in the very heart of the building there is stored the seasons buying of cheese. He buys the first of the season's make, very best obtainable, two cheese at a time per week. These he numbers and puts away. As the season progresses he buys more cheese, sometimes four a week. He numbers these in sequence following the numbers of his first purchases and so on to the end of the season. In selling he simply begins to sell at the earliest numbers so that he has cheeses always ageing in cool storage, and his customers appreciate their quality. |
When potatoes are precious as jewels, Mr. Fawthrop has a great cellar full of the best potatoes ever dug. He buys as he finds quality in the country, and his cellar is equipped with three or four chutes by which the spuds can be easily delivered. It is a fine, deep, decently lit, damp and frost proof cellar. The cellar accommodation was provided when the business began to outgrow its accommodation above ground. In one of the cellar vaults immense quantities of vinegar are stored, for the firm handles annually a very large business in vinegar. Great stocks of soap and similar heavy staples are equally well stored, but the feature of the system is not its ornamental appearance but its simple, practical serviceableness. The whole store is pre-eminently in the serviceable rather than the ornamental condition. Service is the first consideration as it always has been. It may mean a little more trouble to give splendid service in a store that is not yet modernized, but the Fawthrop's never have grudged trouble in their ambition to give satisfaction and service to their customers.
One extremely modern touch has been added to the store equipment in the past year. That is the automobile delivery. The good, old $10.00 horse has gone the way of all horse-flesh and another horse has followed him. Now the Fawthrop Bros. run a new up-to-date automobile. The auto does a daily stunt in feature advertising for them, as they are great believers in the placarding of special lines on the wage after the manner of the modern city department store. With a select list of customers called upon at least twice a week regularly for orders, and with the old system of the carrying of special lines in the truck to fill orders that are given as the rounds are being made, the firm has no great need for advertising to the consumer at large at present except in the way indicated.
Goods of all classes specially suitable for Christmas are gathered in great variety and displayed in every inch of available space in the store. Such good value is given, and so much care is taken to insure the satisfaction of the customers that the sale has come to be looked upon as something on no account to be missed, and an event to be watched for and attended early.
The personnel of the firm is made up of A. Fawthrop, sr., the founder; Percy R. and A. W. Fawthrop, sons of A. Fawthrop, sr.
"Active Service" is a watchword with the Fawthrops, and so when the great war came on Clifford and Victor Fawthrop both younger sons of Mr. A. Fawthrop, sr., saw years of active service in Flanders. Altogether a splendid example of Canadian efficiency, persistence, and patriotism, for the Fawthrop family are all Canadian, though of English origin on the side of their paternal grandfather That further splendid success is in front of them seems to go without saying.
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